BROOKS BROTHERS DIGITAL BILLBOARDS
360 campaign including out of home digital billboards in New York City, in-store signage and screens, social media, print, web, and email. Traditional American Ivy Style clothier Brooks Brothers asked Mike Mellia to write, direct, edit, and model in a campaign revolving around "The New Rules of Wool." Four surreal and whimsical scenes illustrate each of the four Merino Wool characteristic: washable, packable, breathable, soft.
Video billboards in Grand Central, Times Square, Penn Station, etc
Soft
Soft
Breathable
Packable / travels well
Machine washable