HERMES II
Hermes is a French luxury brand known for its playful elegance and subtle european humour. Mike Mellia created 130 surreal videos to be posted daily to the Hermes Instagram account of over 12 million followers. He wrote, directed, and edited each of these scenes where various Hermes objects come to life in various playful accidents. Many of the videos had 10x engagement of the brand's prior videos
Basketball

Are you there?

Golden keys

Silk in sight

Tied game

Silk tiger

Bon appetit

Magic trick

Bracelets' attraction

Summer vibes

Beach games

Silk-flavoureed ice cream

Dancing horses

Catch me if you can

Players' discussion

Domino effect

Would you like a cup of silk?

Strike!

Surfing on a pink wave

Walk this way

Silk paparazzi

The alphabet tree

Lucky 8's

Dance with me

The snake charmer

Pick a card

Turning the pages

Have you found the one?

The shortest movie ever made

Happy new year