HERMES II
Hermes is a French luxury brand known for its playful elegance and subtle european humour. Mike Mellia created 130 surreal videos to be posted daily to the Hermes Instagram account of over 12 million followers. He wrote, directed, and edited each of these scenes where various Hermes objects come to life in various playful accidents. Many of the videos had 10x engagement of the brand's prior videos

Basketball
Are you there?
Golden keys
Silk in sight
Tied game
Silk tiger
Bon appetit
Magic trick
Bracelets' attraction
Summer vibes
Beach games
Silk-flavoureed ice cream
Dancing horses
Catch me if you can
Players' discussion
Domino effect
Would you like a cup of silk?
Strike!
Surfing on a pink wave
Walk this way
Silk paparazzi
The alphabet tree
Lucky 8's
Dance with me
The snake charmer
Pick a card
Turning the pages
Have you found the one?
The shortest movie ever made
Happy new year